Alphabet Inc. vs ServiceNow, Inc. — Stock Comparison

Alphabet Inc. (GOOGL) and ServiceNow, Inc. (NOW) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Alphabet Inc.
GOOGL8.8/10vs 6.9/10

Alphabet Inc. clearly outscores ServiceNow, Inc. on Q·Score (8.8 vs 6.9 out of 10), led by Growth (10 vs 6.3) and Health (9.4 vs 5.8). ServiceNow, Inc. scores higher on Valuation, reflecting stronger P/E and price-target positioning. Analyst consensus targets imply greater upside for GOOGL (+24.1%) than for NOW (+10.7%).

Price Performance

Normalised to 100 at period start — shows relative performance.

Loading…
GOOGLNOW

Q·Score Breakdown

8.8
Very Bullish
Overall
6.9
Neutral
9
Quality
6.7
9.4
Health
5.8
10
Growth
6.3
7
Valuation
7.5
8.8
Sentiment
8.8
GOOGL

Earnings growing 294% year-over-year on 24% revenue growth.

NOW

92% of 49 covering analysts have a positive rating.

Analyst Consensus

Bullish
+24.1%
Target $428.07
54 analysts
Bullish
+10.7%
Target $142.23
46 analysts

Fundamentals

GOOGL
NOW
17.3×
Trailing P/E
79.8×
23.3×
Forward P/E
25.7×
54.77%
Profit Margin
11.34%
60.90%
Gross Margin
74.77%
48.68%
ROE
14.24%
24.20%
Revenue Growth
24.00%
294.00%
Earnings Growth
-21.90%
1.24
Beta
0.93
0.26%
Dividend Yield
$4.22T
Market Cap
$132.8B
52-Week Range
GOOGL
$20569% of range$409
NOW
$8142% of range$195

Frequently Asked Questions

GOOGL vs NOW: which stock scores better overall?

Based on Q·Score, Alphabet Inc. (GOOGL) scores 8.8/10 versus ServiceNow, Inc. (NOW) at 6.9/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: GOOGL or NOW?

Alphabet Inc. (GOOGL) scores higher on Growth (10/10 vs 6.3/10). Alphabet Inc. reports revenue growth (24.2% YoY) while ServiceNow, Inc. reports (24.0% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is GOOGL or NOW more attractively valued?

ServiceNow, Inc. (NOW) scores higher on Valuation (7.5/10 vs 7/10). GOOGL trades at 23.3× P/E versus NOW at 25.7×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about GOOGL vs NOW?

There are 54 analysts covering GOOGL with a consensus price target of $428.07, and 46 analysts covering NOW with a consensus target of $142.23. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: GOOGL or NOW?

Alphabet Inc. (GOOGL) scores higher on Quality (9/10 vs 6.7/10). Net profit margin: GOOGL at 54.8%, NOW at 11.3%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: GOOGL or NOW?

Alphabet Inc. (GOOGL) scores higher on Financial Health (9.4/10 vs 5.8/10). Market beta: GOOGL at 1.24, NOW at 0.93. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of GOOGL and NOW?

Alphabet Inc. (GOOGL) has a market capitalisation of $4.22T, while ServiceNow, Inc. (NOW) has a market cap of $132.8B. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Do GOOGL or NOW pay dividends?

GOOGL pays a dividend yield of 0.26%, while NOW does not currently pay a dividend. Dividend yields fluctuate with share price and company payout decisions.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

Data provided by Yahoo Finance ·  Updated on each page load ·  For informational purposes only · Not financial advice · Quantify.biz © 2026